q

Links

Build a Brand Cheat Sheet
Analogous research
Lilaboty competitor analysis

Ideas/Notes

• lilaboty is a tradional boutique that makes custom saries made by local tailor in bangladesh as well have a homemade arts and craft section where the owner herself sells homemade candles and trays with designs and many another items and lots of items are made from recycled items and the owwners wants to make saries and another traditional clothing now primarly online based cause the store was lost during covid has over 20k followers on facebook and is run by one person only a 40 year old auntie
• in reality its a business run by ammu who is bad at business but is good at making products she hand makes all the homemade products with skills she picked up from going to several classes the products sell well with posher crowds however she is having a hard time reaaching them
• main business is done on facebook with troubles taking product photography and marketing
• ammu is getting alot of traction and sales from events stalls she participates so we need to anticipate event design needs
• can say a line like "everything on your pinterest board"
• how to separate the range of products ammu offers online
  facebook shop and use facebook albums
• the decisions to spilt the facebook pages or merge them we should keep them seperate if the clothes and home decor and widely different from each other this prevents confusing your customers
  however merge them if they share the same lifestyle the same person who will buy the traditional clothes with buy the candles this is like a lifestyle brand like arrong
• crochet should be a sub section of the clothing section
• set up a facebook shop or instagram and shop and spilt the facebook posts in albums
• brands pracitces are sustainable as candles are made from soya bean wax , clothes are made from cotten so it degrades fine into the ground and ammu doesnt use plastic
• if ammu does tailoring services she is no longer a brand she wants a brand where people like a buy her design
• new designs are posted event wise and ammu allows old designs to be remade as all the design her own therefore every design a repurchase able as they are made right then and there no item is ever out of stock
• people discover her dresses from other people , scrolls through albums and stories and sends a screenshot of the product to page
• primarly sales comes from reposts and stories so we need to make the discovering the design process better for the customer so the focus should be on editorial style , visual and tone and messaging landscape
• https://www.behance.net/gallery/108590765/Kari-Branding-for-Indian-Handicrafts

Video editing / Social media

create low editvideo formats which ammu is already doing but create them in batches and store them for later upload like 10 second clps for the product as well as use for quick postings use instagram edits
use capcut for finer editting

• post idea have the model and then separate pictures of the products
• minimalists ad tend to do better on facebook market place
• before and after videos
• facebook banners are constantly updated
• consistent posting styles for all the different products
• https://www.instagram.com/reel/DSGJk9gDzXv/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==
  reels like this have to edit videos like this , have to find a reel pattern which targets ammus audience

Questions to ask

Branding

Tell us briefly about your business. What products or services do you provide.
Ans: It is a lifestyle brand with traditional bangaldeshi clothing and homedecor products, it fast last minute deliveries

Tell us about your current line of products and services: What specifically do you sell, and what is the primary problem or need that each offering solves for your customers? Based on that, where do you see the most exciting and realistic opportunities to expand your offerings or reach new markets in the near future?

Ans:block printed ,embroidery dress with unsnitched and snitched options with the customers liking and does urgent last minute snitching and or orders, home decor includes candles and servering trays, gympsum products , future uprecyling plans venturing into more general home decor products

What was the initial driving force behind starting this brand, and what essential need does its continued existence fulfill today?

Ans: She wanted to do something by herself and had a love for fashion and wanted to provide jobs for unemployed local artisans, cares alot about the enviroment and waste in the garmence industry and wants to recycle

What emotional triggers do you want your brand to evoke in potential customers (e.g. fear and precaution for a security company, "no-worry" organization for events firms)?

Ans: makes the customer feel more in touched with bangladeshi culture make them feel included in a community

In 3 words, how would you characterize your brand's personality?

Ans: Authentic, unique, homemade , reliable , warming/ inviting

What are your brand's short and long-term objectives? and any deadlines and timelines for this branding project? (e.g. short, make an impact with the new brand at X event; long, use the brand as leverage to close larger contracts)

Ans:Has event collections - regular wearing clothes for women working in offices, exporting desi products , opening a store , lifestyle brand

Target audience

Describe your ideal customer in detail, covering their personality and behavior
ANs:target audience 20 - 50 conscious consumers who want to support local Bangladeshi artisans and sustainable fashion. they look for durability , reasonble pricing , quality good , they belive in that lilaboty will give a good quality product , prefers messaging , our business provides urgent requests plus customized
Where would your brand fit into the customer's daily, weekly, or monthly life?
Ams: Guests decor , they wear dress during events and regular events ,
What regular struggles does your ideal customer encounter that you solve?
tailloring problems , their are unsitched , snitched products , does last minute snitching on unsitched products

Marketing and needs

What marketing materials do you anticipate needing (e.g., business cards, website)?
Ans: ad poster , website , offline store , photography , business card , packaging
How do you intend to reach your ideal customer, and where do they typically spend time online? E.g. social, forums, whatsapp
Ans: primarly found on online such as facebook,instagram and spread by word , and events
What makes your brand’s offering unique against competitors?
Ans:

Branding

Business Landscape

Competitive analysis - Large lifestyle brands aarong , jatra, aranya they have massive brand trust , physical accessibility , wide variety
however their mass produced feel static , higher price premiums without personalized service and local tailors have zero branding no lifestyle home decor often slow turnarounds but has full custom fit and local convenience
Objective - Short term: standardize the lilaboty look and online and Long term goals are to open a studio or store that doubles as a workshop for local artisans
Position - Where you go when you want something made with care, delivered fast, and crafted with a conscience

Brand Compass

Purpose - to keep traditional bangladeshi craftsmenship alive through personal high quality tailoring and handcrafted home goods
Mission - To celebrate the soul of Bangladeshi craft through personalized fashion and mindful home decor. At Lilaboty, we believe in the beauty of handmade decor, offering custom tailoring that fits your life and home decor that respects the earth
Vision - To be the go to lifestyle brand for people who value the "homemade" touch, reliability, and authentic Bangladeshi style
Value - Sustainability: Reducing garment waste , Reliability: speed reliable tailoring , Community: Supporting local artisans and making the customers feel included

Messaging Landscape

One-liner -
Tagline -
Boilerplate

Creative Assets

sticker to include with packaging need bangla and english variations

---

Action Plan

Added 2026-07-05 — prioritized execution roadmap based on gap analysis across all Lilaboty files

Tier 1 — Close open decisions (no new work, just commit)

These are already answered across the files. The task is committing each answer so it stops being an open question.

1. Fill in the Messaging Landscape section
Copy from Lilaboty Generated Ideas into the blank fields above:

• Tagline: "Made with care. Made for you."
• One-liner: "Lilaboty is a handcrafted lifestyle brand offering custom traditional Bangladeshi fashion and home decor — made with care, delivered fast, and built with a conscience."
• Boilerplate: the full paragraph in Generated Ideas → use in Facebook About, Instagram bio, and any event materials

2. Close the Facebook structure decision
Decision: one page, split by albums. Albums to create: Sarees, Embroidery Dresses, Crochet, Candles, Trays & Home Decor. Pin the best-performing category album at the top. Add one pinned post explaining how to order (screenshot → DM → confirm → done).

3. Close the packaging decision
Start with: kraft paper + logo stamp or sticker. Order 500 rectangular logo stickers from a local Dhaka printer. Use fabric offcuts as wrapping — already on hand, zero cost, on-brand. For candles: design one rectangular wrap-around label in Canva with the candle's emotional name (e.g. Peace Wave), the soy wax note, and the logo. Print on kraft sticker paper.

---

Tier 2 — Nail the visual foundation

Nothing — no templates, no content, no event materials — can be built consistently until palette and typefaces are decided.

4. Commit to 5 hex codes

• Primary: #C05C3A (burnt terracotta)
• Background: #F5EDE0 (warm cream)
• Accent: #D4A020 (mustard gold)
• Nature accent: #6B7A58 (muted olive)
• Text: #3C3028 (warm charcoal)

Adjust shades to taste, but pick five and only those. Seasonal extensions (jewel tones for Eid, lighter sand for summer) come after the base palette is locked.

5. Commit to 2 typefaces

• Display/headings: Cormorant Garamond (free on Google Fonts)
• Body/captions: DM Sans (free on Google Fonts, clean on mobile)

Both available in Canva. Set them as brand fonts in the Canva workspace so the decision never has to be made again.

---

Tier 3 — Build the minimum content system

The smallest repeatable system Ammu can sustain alone. Not the full calendar — the floor.

6. Build 3 Canva templates

• Clothing product post (portrait, 4:5)
• Home decor/candle post (square, 1:1)
• Story template (9:16) for product reveals or BTS

Each uses the committed palette and typefaces. Ammu swaps the photo and caption only. One afternoon to build all three.

7. Define the weekly minimum
One post + one story. That is the floor. The full 4-post weekly calendar (from Generated Ideas) is the ceiling for a good week. The minimum ensures consistency even on low-capacity weeks.

8. Create the BTS (behind-the-scenes) format
A recurring format, not freestyle: phone propped up, Ammu's hands working (stitching, pouring wax, block printing), 15–30 seconds, no talking required, ambient or trending audio. Record 5–10 clips in one session and hold them as a buffer. This fills the feed during slow weeks and is the proof of craft that builds brand trust.

---

Tier 4 — Event design (when a stall is confirmed)

Do not build this until a specific event is booked. When one is, produce in this order:

1. Banner (Canva, printed locally)
2. Branded paper bag (small run at a local press)
3. Price and product labels consistent with the packaging system

---

What to defer

Pinterest, paid ads, influencer outreach, logo lockup variants, and the full seasonal palette system are all valid long-term moves — after Tiers 1–3 are done. The brand currently has more strategy than execution. Close the open decisions before making new ones.

The single most unblocking action: paste the tagline and messaging into the Messaging Landscape section above. Five minutes. Closes the biggest open loop in the project.